我们北部的四个邻居有更改了他们的名字。Dunlop轮胎公司每支付了25,000美元,将他们的名字从固特异更改为Dunlop。
changed their names. Dunlop Tire Company paid them each $25,000 to change their names from Goodyear to Dunlop. The article goes on to explain how desperate companies are to get their message across to already media-saturated consumers. It seems to me this type of marketing might get consumer attention for a short while, but getting them to stay loyal to your brand takes more than a stunt. ">