认识亚历克斯·布拉格（Alex Blagg）一个命中率(ABH). Part Internet meme, part satire, ABH is one giant riff on the oft-exaggerated “expertise” of social media “gurus.” Blagg, as his site boasts, specializes in “meme-making,” “Bieber-baiting,” and “Engaging Engagement.” He’s a “visionary,” a “Webeneur,” and “strategenius.” He offers services in “idea design,” “algorithms,” “nano-solutions,” and “paradigm-adjustment.” In other words, Blagg’s parody reminds us just how ridiculous it is for anyone to have an “expertise” in making things go viral. To Blagg, it’s all boilerplate.
他的网站在布拉格（Blagg）的典型荒谬的嗡嗡声语言中宣布：“ Bajillion热门歌曲是一家精品病毒社会战略和营销咨询公司，专门从事下一代战略的专家意见。”
我们最近与ABH创始人交谈了影响力项目。
德赢提款Fast Company：Bajillion命中的想法来自哪里？
亚历克斯·布拉格（Alex Blagg）: I’ve been lucky to enjoy a number of pieces of content that have gone viral. I really like the physical sensation of getting all those hits, and I think I learned a few things along the way. I wanted to consolidate all that knowledge into one place dedicated to getting hits for myself and for other people. Having such diverse experiences across blogs, and Tumblr, and Twitter, and Foursquare, I wanted to give a repository for all of the knowledge and expertise I’ve managed to put together.
比互联网模因比互联网模因多吗？
我有六年以上可验证的社交媒体经验。我保留我的选择。如果人们进入我的阶层，我不会拒绝钱。
您捕获了许多行业的流行语。社交媒体“大师”试图说服公司使用所谓的专业知识。
那里有无数的蛇油推销员和社交媒体Charlatans，他们为公司提供了很多钱。这个数字策略市场是高风险的。我认为归结为没有人真正了解任何东西，而您的公司和初创企业只是为了为他们的业务工作的数字策略提供某种答案或安全性。人们设法从事这一职业，这是一个整个家庭手工业，他们只是声称自己是“专家”，“宗师”，“忍者”或“火箭科学家”或他们选择使用的任何词语。
I saw that landscape being very crowded and felt like they needed the ultimate social media expert. I have studied it and lived it! I mean, I have well over 6,000 Twitter followers. My content over the years has received millions of hits. I felt like I could really emerge as…the best.
Given that you are the best, could you explain how things go viral?
首先，您必须确定影响者，无论是博客还是媒体网站还是Twitter上的人们。您必须将您的内容放在能够将其爆炸到网络上的人们面前，以便在网络上产生共鸣并变得非常粘。无论是为您的企业还是个人品牌的内容，您都必须知道如何通过将其放在合适的人面前来启动它。
第二步：您必须拥有杀手在内。您不能仅仅将任何形式的垃圾放在那里，并期望互联网与之互动。您必须创建高影响力的内容，这将利用参与度，并将使人们对自己分享。因为那是改变游戏规则的人：当人们可以兴奋地分享它时。
在德赢提款，我们一直在网上寻找最有影响力的人。
这就是我。绝对是我。
除了您，当然，谁是在线影响者的一些例子？
The biggest influencer other than me is my mentor and masterGary Vaynerchuck。他确实在建立坚实的社交媒体基金会上做得非常出色，他可以从中播放他的品牌。腐烂器是另一个明显的选择。
是否有任何品牌或公司使用社交媒体真的很好？旧香料，也许？
Old Spice is great. What was killer about that strat was they really engaged the user on an individual basis by giving those customized YouTube messages. They did a good job mixing in messages to influencers, but then they also picked out the average Joe too. It gave the whole thing an intimacy and legitimacy that really jacked the strat.
I was really inspired by that. I’m working with my video team to do a series of videos where I’ll also be responding to people on the Internet shirtless in my shower.
The last piece of the puzzle is whether social media actually has a benefit for companies. Why is it beneficial for companies to use Facebook and Twitter?
我们必须重新评估定义成功的范式。从历史上看，我们一直在研究利润和收入，但是我建议的是，我们将范式转移到参与度量指标：Twitter追随者，转推，Tumblr提到的。这些东西通常比像ROI一样简单的东西可以提供更多的长期价值。有很多不同的方法来解析盈利能力一词。