企业如何学会拥抱可持续设计以及下一步

When德赢提款launched the Innovation by Design Awards in 2012 to honor creativity in business, just two of the winning entries embraced sustainability as a central design thesis.

今年，大约三分之一的获奖者优先考虑环境，从converted coal power plant到将盐水转化为电的设备. As the effects of climate change become increasingly visceral, spreading fires, hurricanes, and other disasters around the globe, design is becoming a crucial tool of adaptation. “Designing for human survival will become the new necessary field of design,” says Slow Factory Foundation founder Céline Semaan in a特别的德赢提款report在未来十年中，该行业可能会产生最大的影响。

In some ways, eco-friendliness has always been a key aspect of good design. Legendary industrial designer Dieter Rams declared itnearly 50 years ago作为他的10个良好设计原则之一。但是构成可持续设计的参数随着时间的流逝而发生了变化。塑料咖啡机是否可以持续20年，但最终最终陷入了垃圾填埋场，真的可持续吗？如今，许多设计师知道，必须仔细考虑产品开发的每个部分，从用来的材料到产品的来世，以限制浪费。其他人则迈出了一步，并找到了积极重复浪费的创新方法。Forust，今年凭借材料设计奖的创新奖，用途3D printing to turn sawdustinto furniture, bowls, and other accessories. RED, the winner of 2019’s student Innovation by Design Award, exploredusing red mud，一种铝制制造的废品，以制造华丽的陶瓷和建筑材料。

一些设计只是领先于他们的时代。Fisker Karma是世界上第一批豪华的插电式电动汽车之一，是设计创新的早期冠军。它的屋顶上有一个太阳能电池板和内部的可持续材料，例如用打捞的木材制成的装饰。智能设计的Erica法官Erica法官：“ Fisker展示了您可以通过冒险的风险来做些什么当时说. Shortly thereafter, the company went out of business when its sole battery supplier filed for bankruptcy. Intriguingly, the Karma’s design ideas live on in this year’s winner of the products category, Polestar 2. An electric car spun out of Volvo’s skunkworks lab, it has seat backs crafted from old water bottles and carpet made from fishing nets. It also uses blockchain technology to trace the origin of its cobalt, a key component of lithium-ion batteries that is often mined todevastating effect on both people and the planet. Polestar’s investment in these features shows the long tail of bold design.

在过去的10年中，可持续设计方面的许多最大进步都来自建筑师。这可能是必要育种的一种情况：建筑和建筑几乎是造成的40% of global CO2 emissions, an astonishing footprint for an industry that doesn’t garner nearly the attention of polluters like agriculture (representing11% of global greenhouse gas emissions) and aviation (representingabout 2%). Architects have responded with a range of thoughtful solutions, including offices that usher the outdoors in and buildings that generate more power than they consume, but adaptive reuse may be the profession’s most impactful legacy. It’s the idea that one of the greenest ways to build is to reuse what’s already there. In Long Island City in Queens, New York, the architecture firms SWA/Balsley and Weiss/Manfredi converted an abandoned industrial landscape into a30英亩的公园that is designed to protect the area from rising flood waters. The project, called Hunter’s Point South Waterfront Park, was an Innovation by Design winner in 2019. Two years later, the Chicago architecture firm Studio Gang has won accolades for another adaptation of industrial space, theBeloit Powerhouse，这将煤炭发电厂转变为威斯康星州贝洛伊特学院的健身房和学生中心。

一些设计领域还有路要走。一次性商品在零售业中仍然太普遍了，时尚和科技公司尤其犯有洪水市场的内gui，考虑到了过时的洪水市场。“近15年后，我正在使用我的第四台iPhone，”青蛙设计创始人Hartmut Esslinger告诉德赢提款inthe special reporton design’s future impact. “Each time I had to buy a new one because of CPU (central processing unit) performance, [and] I put otherwise perfectly functioning products into my closet.” He calls on designers to extend their thinking beyond products and services to the very economic forces underpinning their work. “Recycling is a good thing, but not enough,” he says. “Design must inspire a new economic model and deliver much more long-term solutions.”

See more fromFast Company’s2021 Innovation by Design Awards. Our new book,Fast Company Innovation by Design: Creative Ideas That Transform the Way We Live and Work(Abrams, 2021), is on sale now.