Many of us want to be recognized as true experts in our field. We want to become thought leaders and influencers who change the way people think and do things.
However, in order to be impactful, our expertise has to be highly specialized. When our ideas and insights are broad, we are unable to deliver practical solutions that respond to specific problems.It’s also a lot harder to convey and monetize our value when we sell ourselves as the jack-of-all-trades who can master it all. It just isn’t believable.
当我们与使我们在这个星球上独一无二的确切事物不符时，我们不会在人群中脱颖而出。我们最终听起来像其他所有人。这使我们感到无聊，未实现，可能是薪水不足。
营销专家告诉我们，要找到我们的专业知识，我们需要从寻找利基市场开始—市场的专业领域。While finding your niche is a critical step to claiming your expertise, it is only thesecondstep, not the first.
当您从寻找利基市场开始时，就有可能为自己的冒险创造摇摇欲坠的基础。为什么？因为那个利基本质上是外部你的。It describes an issue that’sout there, aboutotherpeople.This removesyou从等式以及您的愿景，经验，礼物，才能等
When the attributes that give you distinction are overlooked, you end up being pulled and tugged into different niches and becoming confused by the needs and wants of different markets. (This, by the way, is when pivoting turns into a downward spiral.)You end up trying to serve others out of a sense of obligation, or painfully retrofitting yourself into the niche, which takes thepassion就在您的工作中。
Pivot, internally
If you’re in the generalist boat and want to get out of it, the niche you first have to focus on isinside你的。这是您一遍又一遍地解决的问题，即大小。这是您必须自己处理的问题，因为其他人没有解决方案you。
Keep in mind that even if you haven’t completely solved the problem yet, you’ve likely started the process of figuring out what does and doesn’t work, which gives you enough expertise to get started.
您不必是完美的才能声称自己的专业知识。掌握随着时间的流逝。目前，您像您一样足够好。有些人准备好今天就可以获得您的帮助。
想建立一个匹配between you and your external niche. Your ideal audience will match you in specific ways, and I don’t mean demographically. They too have struggled with your problem and experienced the same pains. In a sense, you already know them because you’ve walked in their shoes.
This is precisely how you attract the very people who need what you have to offer and are far more likely to benefit from it.
If you’re ready to level up and pinpoint your signature expertise, here are four tips to guide you:
- Don’t overlook the small things. No, your life has not been a heap of boring and insignificant details. It is filled with clues that you can pick up on by noticing what has piqued yourcuriosity。
- Don’t ignore yourshadow。审查您的错误和失败，不要过分强调外界认为是“值得注意”的成就。您的线索可能藏在您不想检查的生活领域。
- Work with your intuition. Most people can’t find their expertise because they block themselves from doing what they love out of fear, guilt, or shame. Intuition is a tool that allows you to investigate your life history from a new lens. It helps you bypass the logical mind—and your blind spots—so you can finally see the gifts that want to come through.
- Become intimately aware of yourhow。What you do on an implicit level needs to come to the surface of your awareness. Take the time to journal regularly and start to notice how your processes are different.
As you become more aware of the chasms you’ve personally crossed and how you crossed them, you’ll find a sense of authority. You’ll be able to convert your experiences and wisdom into actionable ideas that can help others.
Naming your expertise should be filled with fun and laughter, so don’t take yourself too seriously. Once you’ve claimed your expertise, discovering your external niche should be easy-peasy.
Bianca Finkelsteinis an awakening coach who helps people realize their full creative potential.