我们中间的谁从未像笔记本电脑一样像洞穴人一样咆哮？还是无法控制地咯咯笑？确切地。因此，有充分的理由使情感识别行业迅速加强，并带来了各种有趣的含义的创新。
Nuance, which makes PC voice recognition systems and the tech that powers Apple’s famous Siri digital PA, hasrevealedits next tech is voice recognition in cars and for TVs. But the firm also wants to add more than voice recognition in an attempt to build a real-lifeKITT–it wants to add emotion detection so its system can tell how you’re feeling while you gab away. Combined with other advances, this could turn the ways we interact with our devices into powerful paths to find new services and information.
Nuance’s chief of marketing Peter Mahoneyspoketo the波士顿环球报last week about the future of the company’s tech, and noted that in a driving environment emotion detection could be a vital tool. For example, if your car thinks you sound stressed, it may SMS your office to say you’re late or even automatically suggest another route that avoids traffic. (Or how about一个由声音控制的福特例如，开始扮演您的系统，可以使您平静下来。一路上，您可能会发现通往办公室的更愉快的路线，或者是购买咖啡的新地方。
但是Nuance表示，它具有更大的计划，可以使您的情感投入变得有价值：它正在研究其语音系统（包括您的情感投入）的方式，直接向您推荐服务和场地。这可能来自细微差别，也可能来自苹果这样的合作伙伴 - 我们知道有一些创新的计划already酿造更智能的广告。这一点的含义是相当大的：如果您向Siri询问有关电影的信息时，她算是您很伤心并推荐一部喜剧电影，您原本不会看过，并与广告系列搭配？
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通过MIT Spun-off公司，这种直接对广告的情感投入已经进行了测试，Affectiva, which candetect a user’s emotionsfrom a video feed of their face and thus gain access to something that’s often rather ephemeral, albeit important from an advertiser’s perspective: How consumersfeelabout a brand or an ad. The company just revealed it’searned国家科学基金会提供的500,000美元赠款，以增加其现有资金的数百万美元，并指出它已经被诸如此类的出版物实验使用。Forbesto crowdsource reader’s responses to ads shown on the company’s website, and also to help design ad campaigns for the Super Bowl.
但是，当可以使用皮肤来暴露感受时，为什么要处理像声音或脸部一样复杂的事情。一家名为Sensum的公司使用您的电力皮肤反应来测量您的汗水水平，从而推断出您看电影时的恐惧程度。公司测试了其系统在SXSW电影活动中，随着观众的心率激增，在一部特别排序的恐怖电影中触发了越来越多的血腥。将来，该公司避开其技术被用来奖励消费者参加的部分原因 - 也许通过给他们社交媒体的支出点与他们的恐惧因素成正比。微软是even buildingmore sophisticated emotion recognition into its Kinect device, meaning next-gen games (and, yes, ads) will be able to react to your facial expression.
Because the smartphones we all carry contain sophisticated computing power, cloud computing connections and, increasingly, a front-facing webcam, it’s easy to see that the next generation of advertising will determine how you’re feeling and subsequently serve up information related to your mood. And it’s not just the question of detecting your mood, it’s all about how this leads the personexpressingthe mood to discover new information. Essentially advertising will be more relevant to the moment, sophisticated games will react to your emotionality, and even your cars will route you to entirely new destinations based on how you’re feeling.
Borrowing a phrase fromHAL9000it looks like our near-future Siri-like systems will not only advise us to “sit down calmly and take a stress pill”–they’ll also suggest the best chair and medecine for the job.
[Image: Flickr userProsto,TheGiantVermin]
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