While many marketers obsess abouts costs and ROI,writesTim Manners, some brands have succeeded by spending money where the bean counters would rather they didn’t.
He says:
“So, the next time a bean-counter tells you that spending extra money won’t result in any extra sales, consider telling them that it’s not just about sales — it’s about growth.”
Click hereto read the rest of Manners’ column in the Sales & Marketing Resource Center and take the德赢提款pollto weigh in on “Which path works best for you?”