If an architect wanted to create a building that matched the color of a New York City summer sunset, they’d have to pore over potentially hundreds of color cards designed for industry to get anything close, and still it’d be a tall order to find that exact match. But a new AI-powered, voice-controlled tool from Sherwin-Williams aims to change that.
该油漆品牌最近推出了彩色演讲，该工具允许用户告诉它某些地方，物体或阴影以达到完美的颜色。您从诸如“纽约市夏日日落”之类的广泛描述开始，然后从那里进行微调，一旦它以照片和其他选项的响应，并带有更深入的偏好，例如“深红色”，“让它变得更加喜悦”，or “add a sliver of sun,” until it’s done.
它是由代理商Wunderman Thompson开发的，是一个React Web应用程序，使用自然语言使用第三方和专有代码来找到您喜欢的颜色。该工具的自定义算法使您可以通过翻译诸如“使它变暗”，“添加温暖”或“更像1980年代”之类的语句的方式调整颜色，以进行数学调整。
截至目前，该工具是建筑师和该公司高性能线圈涂料业务的独有的，其目标是创建世界上最大的颜色库之一。因此，您还没有准备好将厨房“在早晨的阳光下亮光”上油漆，但也许有一天。
Sherwin-Williams Coil Coatings的市场经理Christian Zimprich说，彩色讲话是该品牌过去工作的主要发展，以帮助建筑师玩耍和开发新颜色，例如2019年的颜色颜色混合学和思考颜色，分别使用手和脑电波。
“Investing in new tools and technology to make something that’s never been done before requires time, trust, and the ability to be agile,” says Zimprich, adding that Wunderman Thompson originally pitched the idea three years ago, but the tech wasn’t quite there yet. “The final result isn’t always easy to see—you have to be in it for the long haul and have faith. For us, the biggest challenge was keeping everyone on board throughout the prototype and testing phases to get to the end product.”
Wunderman Thompsongroup creative director Brett Knutson says that even though Sherwin-Williams is often thought of as a paint company, it’s a leader in coil coatings—a high-performance paint applied in the manufacturing process to primarily steel or aluminum for a range of industries, including high-end architectural and construction use—which goes far beyond the typical association with interior house paint.
诺特森说：“尽管产品创新至关重要，但成为领导者意味着创新超出了产品本身，以帮助客户在整个旅程中实现自己的愿景。”“在色彩中讲话符合此任务，并且可以成为客户计划和业务计划的指导工具。这是Sherwin-Williams线圈涂料对颜色，技术和数据的完美结合。”