因此，这是您进行媒体采访的最大机会……现在是什么？尽管我们想将其视为对话时代（对博客作者瓦莱里亚·马尔顿（Valeria Maltoni）普及了这个术语的荣誉），但媒体采访不是对话。当然，您想愉快而友好，但要现实：媒体/博客作者有一组目标，他们不太可能是您的目标。媒体人想了解一个故事。通常，媒体的故事与您或您公司想要告诉的一个故事有所不同。在许多情况下，这个故事将有一个倾向。公平的传统媒体试图介绍故事的双方，但尽管有一个媒体可能占主导地位。请记住，故事的经典定义包括主角和对手。两者的冲突才是戏剧性的原因。一个好媒体讲述故事的好媒体想重现这种冲突。它更准确地代表了多维真理，并制作更好的副本。温暖而模糊通常意味着无聊。这意味着当您与媒体交谈时，您需要意识到故事的各个方面。 Here are some questions to think about when you do an interview: Is there any negative slant? An opponent who can claim to do what you do better? Anyone who can question your work’s validity? Now obviously you don’t want to bring to light any negativity. But be sure to put your best foot forward so that any possible attack is proactively defended against. Better yet, learn to think like a strategist. Or a smart politician.Let me give you an example. Let’s say you’re in a manufacturing business where some chemical concerns might arise. The best way to deal with this is to clearly explain what you’re doing and why it’s valuable – the positive story while quelling any nascent concerns. You don’t want to dwell on any possible negatives; however, you want to be sure your side of the story gets told. That means mentioning the extra quality control you use or other validating points to insure your meeting or exceeding all safety requirements in order to deliver this needed product. You don’t want to belabor the point and look defensive but simply state the facts. Obviously, if a media person comes back to the issue, you’ll want to go into greater detail. But in the meantime you want to hone in on the value you’re providing.Here is a checklist of 4 things to think about when doing a media interview:• Be prepared. Know your talking points ahead of time.• Have a clear message. Don’t be afraid to think like a politician. Have clear points you want to get across and repeat them several times.• Visualize the entire story. Realize where the story may head and be prepared for all possible angles.• Be helpful. Don’t try to fudge a story. Provide facts, figures and material a writer can actually use.
