今天，英国杂志新科学家宣布已使用神经营销选择它的最新封面。与企业家和VC Nabob的事实进行比较和形成对比盖伊·川崎是线索人群的力量帮助设计他的下一本书的封面。因此，简而言之，我们看到了无意识的力量与这里的人们的力量。
但是，哪种方法在公众方面效果最好？
In these quiet months of summer, when news is scarcer than an English-born ex-CEO of an oil firm, New Scientist decided to make some for itself (using nothing but 19 right-handed Englishmen, an electroencephalograph machine, a trio of potential covers, the expertise of a Berkeley-based firm called神经焦点, and a man-sized petri dish). Could脑电，众所周知，为编辑团队提供更好的处理，以更好地了解哪种封面设计将使未来的问题从货架上飞来飞去？作为科学家（或者，至少是写有关科学及其Tists的人），他们持怀疑态度。实验之后，在强制性的黑暗房间内举行，它们的情况就少了。
在大脑计上得分最高的设计是此页面顶部的中心图像。它是出于几个原因而这样做的，其中一种是红色字体 - 杂志Bods已经知道，其他人则不太容易解密：谁会知道织物一词对一个人的大脑有吸引力？但是，最终的测试将是本周杂志在售货亭的工作方式 - 尽管很高兴看到19只豚鼠用电极从头皮上制成的决定是什么决定，并且只依靠他们所看到的。
川崎的演出是一袋不同的跨度。As well as knowing what he wants (“clean, elegant, enchanting, powerful. I don’t want frilly, romantic, cute”) he knows what makes a creative tick, as he’s leaving color choice up to the designer, merely saying that the design has to stand out in the bookstore as well as the iBookstore. There’s a carrot (although not a particularly large one) in the form of a $1,000 award, as well as the kudos of having your design chosen by Kawasaki.
神经营销基本上是在树顶上脱离人类的服务（尽管Pedants可能会争辩说，人类需要首先决定是否使用该方法），而它仍然要求某人设计候选名单封面以做出最终选择。And, while former Apple staffer Kawasaki’s decision to crowdsource his latest book cover is throwing the task open to the floor, Crowdspring’s MO (it is the middle man between client and craftsman) the final decision on the artwork will be made by Kawasaki himself–because that’s what they probably teach you at the Apple School of Business.