一个“猫人”：单独的短语有能力唤起花草覆盖的花卉印花木瓜的图像，并装饰着一个装饰有猫的针头的客厅，甚至没有人拥有。可以说，被标记为猫人的贴合所带来的关联远不及作为狗的人，而Purina希望改变这种情况。在一个新广告中，猫业主消除了刻板印象和先入为主的概念，坦率地对镜头说话，并解释说他们并不疯狂，他们只是爱他们的猫 - 很多。
A 60-second version of the ad aired during the Academy of Country Music Awards show with the #catperson hashtag inviting fans of the feline persuasion to take to Twitter and profess to the world why they’re a cat person–their tweets being streamed the next day on two billboards in Times Square. If 60 seconds of pure cat lovin’ just isn’t enough for you, there exists a two-minute version of the ad below.