After years of chronicling cable TV’s dismal customer satisfaction rates, the American Consumer Satisfaction Index has started measuring streaming video services for the first time, and the results aren’t surprising: In a new survey of more than 45,000 people, streaming video earned an average satisfaction score of 75, compared to 62 points for cable, satellite, and telecom TV providers. Netflix, Sony’s PlayStation Vue, and Amazon’s Twitch tied for first place among streaming services with 78 points, while AT&T U-Verse was the top-scoring traditional TV provider with 70 points.
当然,更好的价值部分解释了流视频的高标记,但是流媒体视频还可以轻松进行导航和清晰的计费实践,从而淘汰了传统电视。反对流媒体的最大敲门声是当前电视节目和新电影的可用性。这可能反映了Netflix继续强调原始编程而不是许可内容。
另一个值得注意的要点:除了PlayStation Vue之外,流媒体电视捆绑包和传统电视服务之间的满意度比所有视频服务的平均水平都窄。Dish Network的Sling TV服务的得分为71,比该公司的卫星电视服务高四分。AT&T的DirectV现在的得分为70,比公司的卫星服务高6分,但与AT&T U-verse并列。这些服务仍在改善 - directv,例如,刚刚添加了云DVR并修改了其界面- 因此,看到另一年的竞争如何影响得分会很有趣。