什么时候我去过迈阿密广告代理商crispin porter + bogusky在过去的冬天，办公室里有一些嗡嗡声噼啪声，可口可乐可能很快成为一个新的客户。有些眨眼和“保持调整”的点头，但没有明确。
但现在看起来像CP + B登陆什么可能是近期内存中最重要的任务：重振其着名“山顶”竞选活动，其中一个国际熟练的嬉皮士聚集在一起唱着传奇的叮当唱歌，“我想教世界唱歌完美和谐/我想买世界焦炭并保持IT公司。”啊是 - 涤纶钟楼，世界和谐，冷酷的可口可乐 - 可以有任何更好的雷塔米特捕获20世纪70年代初吗？
CP + B，它在宜家，迷你和维尔京大西洋等热品牌的背面上发了姓名，最近在更多主流的客户上，最符合汉堡王。在那里，一个樟脑球队的运动，“你有好处，”大多是积极的结果。但到目前为止（或至少是什么报道），焦炭的“山顶”的更新似乎是转变为一些棘手的领域，在那里一堆白檀莺正在创建一个针对旨在大致非白色的“嘻哈”观众的广告系列。新歌词“寒意top,” as the campaign was renamed, and which is sung by G. Love (who is quite a good choice, it must be said), have about as much personality as the mahogany table around which they were surely penned: “I’d like to teach the world to chill, take time to stop and smile/I’d like to buy the world a Coke and chill with it a while.”
yikes。打电话给我一个曲柄，但是这么令我对CP + B的访问是如此鼓舞人心，这是对原创性的强烈敬畏。Unless it’s done in some mocking, ironic way (say white guys sitting around a conference room table creating ads for Hip-Hoppers), where, may I ask, is there even a kernel of ingenuity in the line, “I’d like to teach the world to chill”? Am I missing something?