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RV露营成为主流。气流现在配​​有陶器谷仓家具

当范·莱夫(Van Lyfe)遇到朋友时。

露营在Covid-19期间起飞,这表明没有迹象放缓吃下。对于标志性的RV Company Airstream来说,这相当于创纪录的销售和创纪录的RV购买者数量。经销商像往常一样只有15%的库存运营,到达经销商的预告片中90%已经出售给客户。

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Airstream认为这是推销产品的窗口甚至更多地进入主流。今天,它宣布了一个产品。它被称为Airstream X Pottery Barn Travel Trailer。这是一个气流露营车,装饰着陶器谷仓目录的家具和家具。

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两年半前,两家公司开始在大流行之前合作。他们柔和推出了两个不同的在陶器谷仓一起共同品牌的家具收藏品,其中包括盘子,杯子和枕头,上面装饰着诸如“总是家”和“美好生活”之类的座右铭。但是,目标一直是共同创建完整的拖车。

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今天,我们看到了这种关系的结果。Airstream X Pottery Barn Travel Trailer是一款28英尺的拖车,从外面看,它看起来像其他任何东西。然后,您会注意到触摸,就像前门上的黑板一样。将您的拖车门打开,看起来像是一个步行咖啡馆,那里有陶器棚折叠桌和扶手椅,自然而然地。到您进入室内时,露营者看起来不像市场上的其他。

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Airstream的家具通常是内置的。客户有一些定制颜色和材料的选项,但是选项有限 - 更像是自定义内部装饰,而不是客厅。其中的一部分是因为拖车的耐用,空间效率的设计,其美感比舒适的房屋更像是餐馆。同时,这款新的气流采用了陶器谷仓设计中许多最伟大的热门歌曲。其中包括Pottery Barn的Big Sur系列中的沙发和餐厅座位。Matte Black Hardware充满了厨房,该厨房配有不锈钢平面围裙水槽。当不使用水槽时,核桃切菜板将覆盖顶部。

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You see more touches of wood almost everywhere throughout the cabin. Notably, a dinette table is built from solid oak, and the bathroom vanity is entirely finished in wood. The window coverings use Pottery Barn’s linen and dyeing. Then integrated into the trailer itself are white painted storage doors with a gussied up country aesthetic, a pattern inspired by Pottery Barn’s Aurbey headboard. And of course there are plenty of pillows and throws, sharing a beige-blue patterning that you see everywhere from the bedding to the awning.

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The financial agreement behind the partnership is unclear, and Airstream declined to share details. “We see it as a way for us to create excitement for fans of both brands, innovative creatively, and maybe introduce folks to something new,” says Bob Wheeler, CEO and President of Airstream. “These types of collaborations are more about creating exciting new products than about financial benefits to either company.”

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Indeed, the new Pottery Barn collaboration appears to be less about increasing revenue for the company than increasing reach, to produce RVs that feel more welcoming to middle Americans with a splash of “live, laugh, and love.” But the new collaboration doesn’t come cheap. While the 28-foot Airstream starts at $101,000, the Pottery Barn edition is priced at $145,500. In other words, plan to live, laugh, love, and save.

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关于作者

马克·威尔逊(Mark Wilson)是Fast Company的一德赢提款位高级作家,他撰写了近15年的设计,技术和文化。他的作品出现在Gizmodo,Kotaku,Popmech,Popsci,Esquire,American Photo和Lucky Peach

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