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广告代理商的男性表达了女同龄人在国际妇女节面临的挑战

TBWA网络通过将脚本翻转有关谁的讲话来说明行业问题和不公正现象。

虽然承认很糟糕,但听到一个男人抱怨被称为专横的人,或者谈论有家庭会伤害他的职业生涯,这听起来很奇怪。但是,在2016年,在女性表达的同样的担忧中找到一定的熟悉程度,这是荒谬的。

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Global advertising agency network TBWA, whose clients include Apple, Gatorade, Disney, Adidas, McDonald’s, and many more, enlisted 100 dudes in all its global offices, from all levels, specialties and backgrounds–including ad legends like Lee Clow, Jean-Marie Dru and John Hunt–to read actual quotes from their female peers. The short film is part of the agency’s “Take The Lead” campaign to celebrate International Women’s Day.

所有报价都是通过对广告行业进行的匿名全球调查来征求来的,该调查要求妇女在整个广告职业中表达自己面临或期望面对的一些问题和不公正现象。

The campaign is part of TBWA’s Project 20\20 initiative launched last summer to increase the number of women in leadership roles by 20% across the TBWA network by the year 2020. Led by TBWA\Media Arts Lab president Erica Hoholick the initiative charges each TBWA office to bring awareness, spark conversations, and make concrete strides to achieve more balanced workplace.

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关于作者

Jeff Beer是Fast Company的员工编辑,涵盖了德赢提款广告,营销和品牌创造力。

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