苹果似乎在2013年初的常规硬件发布时间表中释放了一个大窗口。
Here’s what we think it could, just possibly, be for.
周二，苹果终于透露了它的长期以来的iPad mini。但这也揭示了升级的iPad 3，它专门将其描述为第四代iPad。我们只是期待着具有新的闪电连接器的“调整” iPad。但是现在看来我们有iPad 4，而iPad 3（以前的“新iPad”）实际上已被取消销售。
The iPad 4 hits the shelves just over six months since the iPad 3–the first to sport a retina display–arrived. This move tallies with what seems to be Apple’s iPad game plan, which is to release one overhauled unit a year, then improve its internals and tweak its casing for the next year’s edition. But iPad 4 has effectively arrived far ahead of the April-ish window we would have expected, and it’s coming so close on the heels of the iPad 3 that Apple detractors are crying foul and some iPad 3 buyers will be feeling buyer’s remorse. That’s why some Apple stores are offering a swap out on iPad 3s bought inside the last month.
如果苹果在四月确实发布了新的iPad 5（或可能是4s之类的iPad 5（或其他一些），那可能是一个非常糟糕的公关动作，因为它会加剧任何买家的re悔，特别是如果企业客户购买了数千个iPad 4s。华尔街也可能对此行为变得前卫，尽管我们当然无法准确地预测这一点。取而代之的是，现在十月的刷新时间表似乎是iPad的常态。That would mean the new iPad 4 would be on sale for a year, alongside the new iPad Mini, and during that time Apple’s engineers would have plenty of time to work on new screen tech, new 4G tech and–vitally–improved CPUs and graphics.
这使我们到了游行。苹果在2013年春季/夏季的硬件时间表中似乎有很大的，故意的差距。
Remember that there were recently a一连串的谣言that Apple was speaking to movie and TV content providers to try to secure new deals, but negotiations werestalled。考虑到昨天的活动没有提及即将到来的iTunes 11发行 - 这代表了苹果iOS和内容服务基础架构的重要组成部分。也没有讨论iTunes销售或船上签名的任何新电影制片厂。苹果最喜欢的“爱好”项目Apple TV并没有看到。回想一下一些分析师最近说苹果电视的全能电视是“完整制作”，其他谣言说，任何形式的苹果电视创新都将集中在遥控器上， 或者也许是西里。
March-April 2013 now seems like a perfect window for a television-related Apple innovation, doesn’t it? It may be a full TV set. It may be a totally super-powered iOS-based Apple TV puck, it may be a radical touchscreen remote. It may be all of these, some combination of them, or something different. But we really suspect TV is the name of the next Apple game.
更新
在其第四季度的收入电话中，苹果did have a few things to say关于现有的Apple TV设备。According to CEO Tim Cook, Apple sold 5 million of the devices in 2012, nearly double the 2.8 million it sold in 2011. The business “continues to do very well,” Cook explained, but because its income was so much less significant than Apple’s other businesses it’s still small enough to warrant a “hobby” label.
But Cook was careful to note that it was a “beloved” hobby and Apple will continue to focus on the device because he believes “there is something more there.”
Considering that the Apple TV really doesn’t get any PR effort and that seemingly very little manpower is diverted to working on it, Cook’s statements are actually slightly misleading. Selling 5 million devices at $100 leads to half a billion dollars in revenue (plus a long tail of movie and TV show rentals through the device), all of which is seemingly achieved at very low cost. Its success proves beyond doubt that there is a potent TV market waiting for Apple to tap it. And if Cook’s company put hundreds of millions of dollars of manpower and promotional effort behind a new TV product, it’s easy to see a potential for massive upside on half a billion dollars in revenue.
[图片：Flickr用户等等@USC这是给出的
与此消息聊天Twitter上的套件Eatonand德赢提款也。