Reality television star and multi-hyphenate entrepreneur Kim Kardashian’s$3.2 billion apparel brandSkims bills itself as a solutions-oriented company—and its newest product range, adaptive underwear launched as an extension of the company’s popularFits Everybody collection, was conceived to address a gap in the accessibility market, providing color options and fashion-conscious features in a broad range of sizes.
今天的Skims网站上的自适应系列首次亮相，并在发布时将包括Skims的四种中性配色：Clay，Sienna，Cocoa和Onyx。蓝色的丁字裤的价格从18美元到32美元，设计优先考虑机动性有限的人的易用性。它们具有衬里挂钩钩状闭合，位于衣服的前部和侧面以及紧固件周围几乎看不见的超重微型固定结构，在衣服下几乎看不见，还避免使用拉链，磁铁，磁铁，磁铁，磁铁，磁铁和捕捉和魔术贴。
“Both Kim and myself have been vocal about Skims’s mission to set a new standard in terms of innovation, quality, and inclusivity since launching the brand in 2019, and we embrace the high expectations our community holds us to,” Jens Grede, cofounder and CEO of Skims, tells德赢提款. “We also recognized a gap in the market to offer adaptive solutions that are not only accessible and easy to wear, but that are also extremely comfortable, sleek, and available in an assortment of shades and sizes.”
Grede说，适合每个人的自适应收藏只是开始 - Skims计划扩展accessible appareloptions across other Skims categories in the near future.
“估计全球自适应服装市场值得$400 billionin the next four years, which speaks to the significant and long-ignored need for more innovation and growth in this space,” he says.
美国残奥会田径运动员侦察员巴塞特（Bassett）在Skims的适应性发射运动中明星。她以前曾与该品牌合作，出现在Skims Team USA capsule collectionas a brand ambassador.
“It’s my goal to create a more equitable and accessible world for every body, so I love working with a brand that continues to evolve and design creative solutions with the same ethos in mind,” Bassett told德赢提款. “When I tried these super-soft pieces, the hook and eye closures made getting dressed and styling my everyday outfits so much easier.”
Founded in 2019 and initially marketed as a shapewear brand, Skims has expanded over the past three years into a full range of undergarments, as well as lounge wear and apparel. Propelled by Kardashian’s influence, the brand’s best-selling launches often boast waitlist sign-ups more than half a million names long. Grede says that Skims’ secret sauce is its continued focus on customer feedback.
“Our customer naturally remains at the center of everything we do,” he says. “Constantly engaging in dialogue with them motivates us to find solutions to their problems or gaps within the market to create exciting products that inspire them. Some of our most successful collections to date were originally motivated by requests and needs from our community.”